Digital Marketing Specialist Product Marketing Experience

1-3 Years

Job Summary
We are looking for a
Digital Marketing Specialist with hands-on experience in Product Digital Marketing
. The candidate should have experience promoting products through digital channels, supporting product launches, creating product-focused campaigns, generating leads, and improving product visibility and customer engagement.

Key Responsibilities
- Plan and execute digital marketing campaigns for products and solutions.
- Develop product-focused marketing strategies to increase awareness, engagement, leads, and conversions.
- Support recent product launches, product promotions, and go-to-market (GTM) activities.
- Create and manage product content for websites, landing pages, blogs, social media, email campaigns, and digital advertisements.
- Manage SEO, SEM, PPC, Google Ads, Meta Ads, and social media campaigns.
- Understand product features, benefits, target customers, and competitive positioning.
- Conduct market research, competitor analysis, customer research, and keyword research.




- Work closely with Product, Sales, Design, and Content teams to develop effective product marketing campaigns.
- Generate and nurture leads through digital channels.
- Monitor campaign performance and optimize campaigns based on data.
- Track traffic, leads, CTR, CPC, CPL, conversion rate, engagement, and ROI.
- Use Google Analytics/GA4, Google Search Console, Google Ads, and other marketing analytics tools.
- Conduct A/B testing for advertisements, landing pages, email campaigns, and content.
- Prepare campaign and product marketing performance reports.

Mandatory Skills
- Digital Marketing
- Product Digital Marketing / Product Marketing
- Product Campaign Management
- Product Launch / Product Promotion
- SEO / SEM / PPC
- Google Ads
- Social Media Marketing
- GA4 / Google Analytics
- Content Marketing
- Lead Generation
- Market & Competitor Research
- Digital Campaign Analytics

Preferred Experience

📌 Digital Marketing (Chennai)
🏢 SWITS DIGITAL Private
📍 Chennai