Digital Marketing Lead Generation Specialist – Meta & Google Ads
- Job Type: Full-Time
- Experience: 2–4 Years
- Location: Kolkata
- Work Mode: Work From Office
- Department: Digital Marketing & Performance Marketing
- Salary: ₹25,000 - 30,000 per month + Performance Incentives

About the Role

We are looking for a digital marketing lead-generation specialist who can plan, execute, optimize, and scale digital advertising campaigns to generate high-quality leads.

The ideal candidate should have hands-on experience with Meta Ads (Facebook & Instagram), Google Ads, audience targeting, campaign optimization, conversion tracking, and lead-generation funnels.

This role is ideal for someone who understands that successful digital advertising is not just about generating clicks—it is about generating qualified leads and measurable business results.

Key Responsibilities
- Plan and execute lead generation campaigns across Meta Ads and Google Ads.
- Create, manage, and optimize Facebook and Instagram advertising campaigns.
- Set up and manage Google Search, Display,



Performance Max, and YouTube campaigns where required.
- Conduct audience research, competitor analysis, and customer profiling.
- Develop campaign strategies based on business objectives, target audience, and customer journey.
- Create and test different ad copies, creatives, headlines, offers, audiences, and landing pages.
- Monitor key performance metrics such as CPL, CTR, CPC, CPM, conversion rate, ROAS, and lead quality.
- Continuously optimize campaigns to reduce cost per lead and improve lead quality.
- Manage campaign budgets and ensure effective utilization of advertising spend.
- Coordinate with the content/design team to develop high-converting ad creatives.
- Work with the website/landing page team to improve conversion rates.
- Implement and troubleshoot Meta Pixel, Google Tag Manager, Google Analytics, conversion tracking, and other tracking systems.
- Analyze campaign data and prepare regular perf

📌 Digital Marketing Lead Generation Specialist (Kolkata)
🏢 Promotion Vibes IT Solutions
📍 Kolkata