Location:
Gurgaon

Experience:
4–6Years

Work Mode:
Work from Office

We are looking for a
Data Reactivation Manager
to drive revenue from dormant, inactive, lost, and unconverted leads by leveraging
data segmentation, automation, and targeted reactivation strategies
.

Key Responsibilities:-
- Manage and optimize
lead reactivation databases
to improve conversion and revenue.
- Segment leads based on
lead age, course/program interest, source, engagement, disposition, and conversion potential
.
- Build
automated data segmentation, lead allocation, and reporting workflows
.
- Create actionable calling lists for Sales teams based on lead priority and intent.
- Partner with
Sales, CRM, Marketing, and Data teams
to execute reactivation campaigns.
- Track
contact rate, reactivation rate, conversion, enrollment, and revenue
.




- Maintain data hygiene and ensure accurate CRM/lead lifecycle management.
- Analyze campaign performance and continuously improve segmentation and reactivation strategies.
- Develop automated MIS/dashboard reporting for management.

Requirements:-
- 4–7 years of experience in
EdTech, B2C Sales, CRM, Lead Management, Growth, or Data Analytics
.
- Solid hands-on experience with
large lead databases and data segmentation
.
- Advanced
Excel/Google Sheets
; knowledge of
SQL, Power BI, CRM/automation tools
is preferred.
- Strong analytical, problem-solving, and stakeholder-management skills.
- Proven ability to convert
data insights into sales/revenue outcomes
.

📌 Data Reactivation Manager (Gurugram)
🏢 Veranda Learning
📍 Gurugram