Company: A fast-growing beverage startup building a new category product for the premium bar and hospitality trade Locations: Delhi NCR and Mumbai (2 openings, one per city) Employment Type: Full-time Reports to: Founder & Managing Director

About Us

We're an early-stage beverage company building a new product for premium bars, restaurants, and hospitality venues. We're a small, founder-led team. If you like building something from scratch, having real ownership, and working directly with leadership rather than layers of management, this is for you. Early team members get ESOP participation as we scale.

The Role

We're hiring our founding field sales hire in each city Delhi and Mumbai. This is an on-ground, relationship-first sales role spanning three fronts: premium bars/restaurants (HORECA), retail (wine shops and premium grocery), and distributor partnerships. You'll be out meeting venue GMs, retail owners, and distributor principals, introducing them to our product, running tastings/demos, and closing accounts. There's no fixed playbook yet so you'll help build it.

What You'll Do

- Identify and map target accounts across your city. Bars, restaurants, clubs, hotels, wine shops, premium grocery stores, and potential distributors
- Cold call, cold walk in, and reach out to venue owners, GMs, F&B; Directors, retail store owners, and distributor principals to open conversations
- Set up and run in-venue/in-store product demos and tastings for decision-makers
- Build genuine relationships with GM/F&B; Director-level buyers and retail/distributor owners, and hold your own in high-context conversations with them
- Convert conversations into venue sign-ups, retail listings, and distributor appointments; manage onboarding of new accounts




- Support distributor relationships post-appointment with order flow, replenishment, and resolving on-ground issues
- Track outreach, meetings, and pipeline daily across all three channels; report progress directly to the Founder & MD
- Represent the brand on the ground. You're often the first and only face of the company an account sees
- Gather field feedback (what's working, what accounts are asking for) and feed it back to leadership

What We're Looking For

- Experience in field sales to bars, restaurants, hotels, wine shops/retail, or distributors. Selling any food, beverage, or hospitality-adjacent product
- Comfortable with cold calling and cold walk-ins. This is a hunting role across HORECA, retail, and distribution, not an inbound one
- Robust, confident communicator who can hold a real conversation with a GM, retail owner, or distributor principal and earn their attention
- Self-starter who's comfortable with ambiguity and building process as you go
- Based in (or willing to be based in) Delhi NCR or Mumbai, with willingness to travel across the country when needed and city daily
- Alcobev/bar-trade experience is a strong plus, but not required. We're open to any background in food, beverage, or hospitality sales
- Vehicle, Laptop and valid license.

What You Get

- Fixed salary + performance-linked incentive
- ESOP participation (details shared during the offer process)
- Direct, daily working relationship with the Founder & MD with real visibility and real influence on how the company builds its sales motion
- Ground-floor opportunity in a growing career in new company and category

How to Apply

Apply via Naukri with your updated resume. Mention your city preference (Delhi or Mumbai) clearly in your application.

📌 Field Sales Executive (Mumbai)
🏢 Hastin Beverages
📍 Mumbai