Opening with a leading Broking company for their office in Mumbai

Role: Chief Manager- Marketing & Branding

Experience: 13-21 Years

Role & responsibilities :

Brand Strategy & Brand Management

- Drive consistent implementation of brand strategy, positioning, visual identity and communication framework across all marketing touchpoints.
- Translate business and marketing objectives into clear communication strategies and strong creative briefs.
- Ensure consistency of brand tonality, visual language, messaging and overall brand identity across campaigns and communication assets.
- Act as a brand custodian and ensure adherence to brand guidelines across internal teams, agencies and external partners.
- Develop a strong understanding of diverse target audiences, including retail investors, young and first-time investors, market participants, corporates, intermediaries and other key stakeholders.
- Support the development and execution of integrated brand campaigns, investor awareness initiatives, product communication and corporate brand programmes.

Creative Leadership & Judgement

- Demonstrate strong creative sensibility and the ability to differentiate between creativity that is merely visually attractive and creativity that is strategically relevant, simple and effective.
- Evaluate advertising concepts, campaign ideas, scripts, storyboards, key visuals, digital content and communication assets through a robust consumer and brand lens.
- Provide clear, constructive and actionable creative feedback to agencies and internal creative teams.
- Drive simplification of complex capital market, investment and financial concepts into easy-to-understand and engaging communication.
- Ensure creative output is relevant to the target audience, media platform and communication objective.
- Challenge conventional creative approaches and actively explore new-age content formats, digital storytelling and emerging communication trends.
- Maintain high standards of creative quality while enabling fast creative turnaround.

Advertising Agency Management

- Act as a key point of coordination with creative, digital, media and other marketing agencies.
- Develop sharp and comprehensive agency briefs with clearly defined business objectives, target audiences, communication challenges, deliverables and timelines.
- Manage agency projects from briefing and concept development through production and final delivery.
- Conduct structured creative reviews and ensure feedback is consolidated, clear and actionable.
- Drive agencies towards stronger strategic thinking, creative quality and timely execution.
- Track agency deliverables, timelines and agreed scopes of work.
- Build productive working relationships with agency strategy, creative, servicing and production teams.
- Ensure agencies develop a strong understanding of brand, capital market ecosystem and regulatory communication environment.

Media & Integrated Marketing Understanding

- Possess a strong understanding of traditional and digital media landscapes, including television, print, radio, outdoor, digital video, social media, OTT, connected TV and emerging media platforms.
- Understand how creative communication needs to be adapted based on the media platform, consumer behaviour and content consumption patterns.
- Work closely with media planning and buying teams to understand campaign media strategy,



audience targeting and platform requirements.
- Understand key media and digital marketing concepts, including reach, frequency, impressions, engagement, CPM, video views and overall campaign effectiveness.
- Support the development of integrated marketing campaigns across paid, owned and earned media channels.
- Ensure timely availability of appropriate creative formats and adaptations based on media plans and platform specifications.

Target Audience & Consumer Understanding

- Develop a deep understanding of diverse target audiences and their information and communication needs.
- Apply audience insights while evaluating campaign strategy, communication ideas and creative executions.
- Understand differences in communication requirements across age groups, geographies, languages and levels of financial awareness.
- Drive communication that is inclusive, simple and relevant to India's evolving investor ecosystem.
- Use research, digital analytics and campaign performance data to continuously improve communication effectiveness.

Capital Market & Regulatory Understanding

- Develop and maintain a sound understanding of India's capital market ecosystem and key products and services.
- Understand basic concepts related to equities, indices, derivatives, ETFs, mutual funds, investor awareness and market participation.
- Build familiarity with the broader regulatory environment governing capital market communication.
- Understand the importance of accuracy, disclosures, disclaimers and regulatory sensitivities in financial communication.
- Work closely with relevant internal stakeholders to ensure marketing communication meets applicable internal and regulatory requirements.
- The incumbent is not expected to be a regulatory specialist but must demonstrate the ability and willingness to quickly understand regulatory sensitivities and apply them while managing communication.

Internal Creative Studio Management

- Play a key role in managing and strengthening internal creative studio.
- Manage creative workflows across designers, content resources and other creative specialists.
- Prioritise creative requests based on business importance, timelines and communication requirements.
- Develop efficient briefing, job allocation, review and approval processes for the internal creative studio.
- Ensure fast turnaround of creatives without compromising brand consistency and creative quality.
- Maintain clear visibility of ongoing creative jobs, timelines and delivery status.
- Establish templates, design systems and creative frameworks to improve production efficiency.
- Identify opportunities to automate repetitive creative tasks and improve creative production processes.
- Build a strong culture of ownership, collaboration and creative excellence within the internal studio.

AI & New-Age Marketing Tools

- Demonstrate a strong interest and working understanding of AI-powered creative and marketing tools.




- Explore the use of generative AI for creative ideation, content development, image creation, video concepts and creative adaptations.
- Understand the application of AI tools in improving creative turnaround and production efficiency.
- Work with designers and content teams to integrate relevant AI tools into the creative development workflow.
- Stay updated on emerging tools related to generative AI, design, video creation, content development and marketing automation.
- Evaluate new-age tools based on practical business use cases and measurable improvements in marketing efficiency.
- Drive responsible and appropriate use of AI tools while maintaining brand, confidentiality and communication standards.

Team Support, Process & Job Delivery

- Support and guide Brand Managers and Brand Executives in project planning and execution.
- Help team members develop stronger briefs, manage agencies and improve the overall quality of project delivery.
- Establish clear project timelines, ownership and review mechanisms.
- Drive process discipline across creative development, agency management and campaign execution.
- Ensure timely closure of projects and proactively identify and resolve potential delivery bottlenecks.
- Maintain structured trackers for campaigns, creative jobs and key marketing deliverables.
- Support the Head Marketing & Corporate Communications in reviewing major campaigns and strategic brand initiatives.
- Create an environment where the team can execute projects independently while maintaining appropriate quality controls.

Key Skills & Competencies

- Strong brand management and advertising expertise.
- Excellent creative judgement and communication sensibility.
- Deep understanding of advertising agency processes and creative development.
- Strong knowledge of traditional and digital media platforms.
- Ability to understand diverse target audiences and translate consumer insights into effective communication.
- Sound understanding or strong interest in capital markets and financial services.
- Basic understanding of regulatory sensitivities in financial communication.
- Strong project and stakeholder management capabilities.
- Ability to manage multiple projects and deliver under tight timelines.
- Hands-on understanding of digital marketing and new-age marketing tools.
- Working knowledge and strong interest in generative AI and AI-powered creative tools.
- Strong team coordination, mentoring and people management capabilities.
- Excellent written and verbal communication skills.
- High levels of ownership, attention to detail, agility and execution discipline.

Preferred Experience

- Relevant experience in Brand Management, Advertising, Integrated Marketing or Creative Management.
- Experience working with a leading BFSI, fintech, financial services or digital platform organisation, or a reputed advertising agency, will be preferred.
- Demonstrated experience in managing large-scale, integrated consumer-facing campaigns across traditional and digital media is highly desirable.
- Strong experience in advertising agency coordination, creative development and end-to-end campaign execution is essential.
- Experience managing or working closely with an internal creative studio or multidisciplinary creative team will be an advantage.

Interested candidates share resume at [email protected]

📌 Chief Manager- Marketing & Branding (Looking Broking Industry) (Mumbai)
🏢 TopGear Consultants
📍 Mumbai