Area Sales Manager (ASM) General Trade / Distribution Sales

Job Title: Area Sales Manager (ASM)

Department: Sales & Distribution

Employment Type: Full Time

Location: Maharashtra / MP/ Rajasthan /Chattisgarh / GUJARAT/ PUNJAB / Haryana/ Delhi/ UP/ Bihar

Industry: FMCG / Consumer Products / AYURVEDIC / HEBAL PRODUCTS

Job Description

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to develop and manage our sales and distribution network in the assigned territory.

The candidate will be responsible for appointing Stockists, generating Primary and Secondary Sales, developing the retail market, managing the sales team, and achieving monthly sales targets.

Key Responsibilities

* Identify and appoint suitable Stockists in vacant and potential markets.

* Develop a strong STOCKIST and retail network across the assigned territory.

* Achieve monthly, quarterly, and annual Primary Sales targets.

* Drive Secondary Sales through effective market coverage, retailer activation, and distributor management.

* Manage and motivate Sales Representatives / Sales Officers working in the territory.

* Ensure regular market visits and joint working with the sales team.

* Identify new markets, towns, retailers, wholesalers, and business opportunities.

* Ensure adequate stock availability at distributor/stockist points.

* Monitor distributor stock, secondary sales, outstanding payments, and market inventory.

* Increase product availability, visibility,



and placement at retail outlets.

* Implement company sales schemes, promotions, and recent product launches.

* Monitor competitor activities, pricing, schemes, products, and market developments.

* Maintain strong relationships with stockist , wholesalers, retailers, and other channel partners.

* Prepare sales forecasts, daily/weekly/monthly reports, and territory performance reviews.

* Ensure achievement of distribution, productivity, coverage, and sales targets.

Candidate Profile

* Experience: 1 to 4 years in General Trade / Distribution / Channel Sales.

* Prior experience in Stockist / Distributor appointment and development is essential.

* Strong experience in both Primary and Secondary Sales.

* Experience in handling Sales Representatives / Sales Officers preferred.

* Good knowledge of the assigned territory and local market.

* Strong negotiation, communication, team management, and relationship-building skills.

* Target-oriented and comfortable with extensive market travel.

* Candidates having an existing network of distributors/stockists in the territory will be preferred.

Key Skills

- Area Sales Management
- Primary Sales
- Secondary Sales
- Distributor Appointment
- Stockist Appointment
- Distributor Management
- General Trade
- Channel Sales
- Retail Sales
- Market Development
- Dealer Management
- Sales Target Achievement
- Team Handling
- Territory Sales
- Business Development

📌 Area Sales Manager (Indore)
🏢 Shree Jayshree Global Pharmaceuticals
📍 Indore