Sales Representative General Trade / Distribution Sales

Position: Sales Representative

Department: Sales & Marketing

Employment Type: Full Time

Location:Madhya pradesh, Chattisgarh, Maharashtra, Gujarat, Bihar, Punjab, Uttar pradesh

Industry: FMCG / Consumer Products / AYURVEDIC AND HERBAL PRODUCTS

Job Description

We are looking for an energetic and result-oriented Sales Representative to develop sales and distribution in the assigned territory.

The candidate will be responsible for appointing and developing Stockists/Distributors, generating Primary & Secondary Sales, increasing retail coverage, opening new outlets, and achieving monthly sales targets.

Key Responsibilities

* Identify and develop potential Stockists / Distributors in the assigned territory.

* Assist in appointment and activation of new Stockists/Distributors.

* Generate Primary Sales from Stockists/Distributors as per assigned targets.

* Drive Secondary Sales through regular retailer and market visits.

* Visit retailers, wholesalers and dealers according to the assigned beat plan.

* Generate regular orders from existing and current retail outlets.

* Open new retail outlets and increase numerical distribution in the territory.

* Ensure availability and visibility of company products at retail outlets.

* Develop new markets, towns and sales opportunities within the assigned area.

* Build strong relationships with Stockists, Distributors, Wholesalers and Retailers.

* Ensure adequate stock availability with Stockists/Distributors.

* Implement company schemes, promotions and new product launches in the market.

* Monitor competitor products, pricing,



schemes and market activities.

* Follow up with distributors for orders, supplies and payments where required.

* Maintain daily market visit, order booking and sales reports.

* Achieve monthly Primary Sales, Secondary Sales, Outlet Coverage and New Outlet Opening targets.

Candidate Profile

* Experience: fresh or 1-2 years in Field Sales / General Trade / Distribution Sales.

* Experience in FMCG / Food / Consumer Products / General Trade preferred.

* Good understanding of Primary and Secondary Sales.

* Experience in retailer/dealer development and stockist handling preferred.

* Good knowledge of the local market and surrounding areas.

* Strong communication, negotiation and relationship-building skills.

* Target-oriented and willing to travel extensively in the assigned territory.

* Candidate should be comfortable with daily field visits.

* Two-wheeler and valid driving licence preferred.

Key Performance Indicators (KPIs)

Performance will primarily be measured on:

* Primary Sales Achievement

* Secondary Sales Achievement

* New Stockist / Distributor Development

* New Outlet Opening

* Productive Calls / Daily Market Coverage

* Retailer Order Generation

* Product Availability & Visibility

* Achievement of Monthly Sales Targets

Key Skills

- Sales Representative
- Field Sales
- Secondary Sales
- Primary Sales
- General Trade
- Distributor Appointment
- Stockist Appointment
- Distributor Sales
- Retail Sales
- Channel Sales
- FMCG Sales
- Market Development
- Dealer Management
- Order Booking
- New Outlet Development
- Territory Sales
- Business Development

📌 Sales Representative (Indore)
🏢 Shree Jayshree Global Pharmaceuticals
📍 Indore