Role & responsibilities

Results:
- Growth in qualified organic traffic
- Improvement in keyword rankings
- Increased visibility in AI-generated search experiences
- Growth in featured snippets and answer engine visibility
- Higher organic conversions and revenue contribution
- Improved technical SEO health

Position overview

1. Organic growth strategy
- Develop and execute end-to-end organic growth strategies for B2B and B2C.
- Build integrated strategies covering traditional SEO, AI search optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Identify recent opportunities across emerging AI-powered discovery platforms.
- Define KPIs, roadmaps, and quarterly growth plans.

2. Search optimization
- Perform comprehensive keyword, entity, topic, and user intent research.
- Build topical authority strategies and content clusters.
- Optimize websites for semantic search and entity-based indexing.
- Improve crawlability, indexability, internal linking, structured data, and website architecture.
- Optimize content for featured snippets,



AI Overviews, answer engines, and conversational search experiences.
- Monitor algorithm updates and adapt strategies proactively.

3. AI search optimization
- Develop optimization strategies for AI assistants and generative search platforms.
- Create content frameworks that improve visibility within AI-generated responses.
- Optimize content for retrieval, citations, entity recognition, and contextual relevance.
- Implement prompt-aware content strategies that align with evolving AI search behaviors.
- Analyze how AI systems interpret, summarize, and reference client content.

4. Content strategy
- Rank SEO/GEO-driven content strategies based on customer journeys.
- Build content briefs using search intent, competitive research, and AI insights.
- Guide writers to produce EEAT-focused content.
- Optimize landing pages, blogs, pillar pages, industry pages, and solution pages.
- Conduct content audits and

📌 Seo Manager (Gurugram)
🏢 Estrip Solution
📍 Gurugram