We are looking for Manager - CLM to drive customer lifecycle marketing initiatives for Zee 5. The role involves planning, executing, optimizing, and analyzing multi-channel campaigns aimed at improving engagement, retention, and customer lifetime value.
This is a hands-on role requiring strong analytical skills, ownership mindset, and the ability to work cross-functionally in a quick-paced environment.
Key Responsibilities
- Create and manage channel marketing campaigns for Zee 5
- Independently execute campaigns and proactively optimize them based on performance.
- Ensure campaigns are set up and delivered as per target groups defined by the CLM team.
- Track campaign efficiency and implement learnings through robust optimizations.
- Measure, track, and improve Customer Lifetime Value (CLV).
- Work cross-functionally with relevant teams to ensure end-to-end campaign execution.
- Monitor campaign delivery, performance, and margins to ensure targets are met.
- Analyze key variables and provide optimization recommendations to the CLM team.
- Conduct post-campaign analysis and share actionable insights with the marketing team.
- Manage multiple campaigns simultaneously with strong organizational skills.
- Prepare and present weekly, monthly, and quarterly reports with actionable insights.
Key Skills & Requirements
- Strong passion for understanding user behaviour and Zee 5 s content ecosystem.
- Basic understanding of CLM / CRM concepts.
- Experience with tools like CleverTap, Zoho CRM, Mixpanel is a plus.
- Excellent verbal and written communication skills.
- Ability to work effectively both independently and within a team.
- Strong problem-solving mindset with the ability to analyze large datasets.
- Advanced proficiency in Microsoft Excel and analytical techniques.
- Diligent, detail-oriented, and driven with a proactive, can-do attitude.
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