Job Summary

Media Manager - Performance Marketing (D2C)

Experience: 4 - 6 years in performance marketing / paid media, preferably in BFSI, fintech, travel, or D2C

Location: Mumbai (HO)

Responsibilities

- Plan, launch, and manage campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads; explore emerging channels (Bing, programmatic, affiliates) as needed
- Own the monthly media budget: allocation across products (Forex Card, currency exchange, remittance, eSIM), cities, and campaign types
- Optimize daily for CPL, lead quality, conversion rate, CAC, and ROAS - not just clicks and impressions
- Build and refine keyword strategies, audience segments, geo-targeting (branch cities, airports, student corridors), and remarketing funnels
- Brief and iterate on ad creatives and landing pages with the content/design team; run structured A/B tests
- Set up and maintain accurate conversion tracking - GA4, Google Tag Manager, Meta Pixel, offline conversion imports from CRM
- Publish weekly and monthly performance reports for leadership with explicit insights and next actions
- Ensure all ad copy and claims are compliant for a regulated financial product (no misleading rate/return claims; fees positioning per brand guidelines)




- Coordinate with agencies/consultants where applicable and own accountability for outcomes

Requirements

- 4-6 years hands-on experience running Google Ads and Meta Ads with meaningful monthly budgets ( 10L+ preferred)
- Proven track record of improving CPL/CAC and scaling lead volume - be ready to walk through real campaign numbers in the interview
- Strong working knowledge of GA4, Google Tag Manager, and conversion tracking setups
- Comfortable with Excel/Sheets for budget planning and performance analysis
- Understanding of full-funnel metrics: lead qualified lead transaction
- Google Ads and Meta Blueprint certifications preferred

Good to Have

- Experience in BFSI, forex, remittance, travel, or other regulated/high-consideration categories
- Exposure to CDP/lifecycle tools (Netcore, MoEngage, CleverTap) and how paid media feeds retention programs
- SEO/landing page optimization awareness

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📌 Media Manager - Performance MarketingC) (Mumbai)
🏢 WSFx
📍 Mumbai