Area Sales Manager / Branch Manager FMCG

Location: Chandigarh, Punjab
HQ: Chandigarh
Territory: Punjab
Experience: 38 years, with minimum 3 years in a managerial FMCG Sales role
Industry: FMCG
Categories: Frozen Foods | Beverages | Instant Foods
Channel: Modern Trade / General Trade

Job Summary

We are looking for an experienced Area Sales Manager / Branch Manager to drive sales and business growth across Punjab. The candidate will be responsible for managing distributors, leading the sales team, expanding market coverage, developing Modern Trade and retail business, and achieving primary and secondary sales targets.

The ideal candidate should have strong FMCG Sales experience, preferably in Frozen Foods, Beverages, Instant Foods, and Modern Trade.

Key Responsibilities

1. Sales & Business Development
- Drive primary and secondary sales across Punjab.
- Achieve monthly, quarterly, and annual sales targets.
- Develop and implement territory-wise sales strategies.
- Identify new markets, customers, distributors, and business opportunities.
- Drive distribution,



product availability, SKU penetration, and market growth.

2. Distributor Management
- Appoint, manage, and evaluate distributors across Punjab.
- Develop and maintain an efficient distribution network.
- Monitor distributor stock, inventory, order booking, secondary sales, and outstanding payments.
- Ensure timely order fulfillment and product availability.
- Build strong and long-term relationships with distributors.

3. Up-to-date Trade & Retail
- Develop and manage Modern Trade accounts, supermarkets, hypermarkets, and large-format stores.
- Ensure product availability, shelf visibility, merchandising, and promotional execution.
- Drive new listings, range expansion, additional displays, and new product launches.
- Monitor competitor pricing, schemes, promotions, and market activities.

4. Team Management
- Lead, train, coach, and motivate the sales team.
- Set individual and team sales targets.
- Monitor t

📌 Area Sales Manager Punjab (Ahmedabad)
🏢 Wow Momo Foods
📍 Ahmedabad