Core Responsibilities
- Execute day-to-day brand strategy/ tasks across various multi-channel projects
- Responsible for Brand social media – conceptualization, ideation, execution, and tracking
- Responsible for development and maintenance of the Brand mascot
- Content responsibilities –
- - Review copy, videos, and graphics to make sure the brand voice stays uniform.
- Production development & coordination during large asset development
- Manage timelines and asset delivery with external partners.
- Creative ideation to leverage and maintain Brand imagery
- Maintain reports and trackers
Key Skills Required
- Robust project management to handle multiple tasks on tight deadlines.
- Ability to read data reports and spot consumer shifts.
- Digital/ Social Media Literacy