Job Title & ID: Assistant Sales Manager

Qualification: Graduate/Postgraduate in Business Administration/ Commerce

Required Experience: 7-10 years

Department: Retail Sales

Sales Territory: Agra, Ghaziabad, Noida, Meerut

Job Purpose: The Area Sales Manager is responsible for driving sales, expanding distribution, managing Sales Executive and ensuring revenue growth within the assigned region /Multiple State. The role involves strategic planning, distributor and dealer management, sales forecasting, maintaining gross margin as per company standard, team supervision, and ensuring brand visibility in the aftermarket segment & focusing on development of weak markets.

E) Key Accountabilities:
Sales Strategy & Target Achievement:

- Develop and implement a sales strategy to achieve revenue and market share targets in the region.
- Set and monitor monthly, quarterly, and annual sales targets for Sale Executive etc.)
- Ensuring the correct product mix sales for maintaining the margins
- Ensure Manpower cost Optimization
- Ensure execution of business development plans to increase secondary market penetration.
- Track sales performance vs. targets and take corrective actions to drive growth.
- Accurate sales forecasting for focus products
- Finalize sales plan for recent products launched.
- Need to ensure monthly visits to AIDs (Architect, Interior Designer, Developers).
- Ensure each sale executive visits per month as per plan.
- Finalize sales plan for existing product categories & new products launched
- Maintain Dealer database with complete dealer information & product category preference.

Distributor & Dealer Network Expansion & Management:

- Visit and manage dealers and distributors to resolve concerns and complaints if any. Maintain ACTIVE Dealer nos.
- Focus on active dealer sales achievement.
- Monitor collections, ensuring timely payments as per company credit policy




- Appoint new distributors & dealers where necessary; support or replace underperforming ones.
- Manage pending order issues by investigating history and coordinating with the customer connect department.
- Strengthen relationships with key distributors and retailers to ensure proper stock availability and sales growth.

Sales Team Leadership & Performance Management:

- Supervise, guide, and motivate ASM and Sales Executives to improve performance.
- Conduct weekly and monthly sales reviews with Sales Executive to track achievements regarding Sales & collections against target and execution plans.
- Monitor the daily visit plans, secondary market coverage, and sales conversions of the sales team.
- Organize training sessions for the sales team, distributors, and retailers to improve product knowledge and sales effectiveness.
- Ensure sales team is working as per sales SOP.
- Finalize sales plan for liquidating dead stock.

Secondary Market Development & Branding:

- Oversee and ensure regular field visits by State Heads, ASMs and Sales Executives to retail shop. (Beat plan adherence)
- Develop and execute branding and marketing campaigns, including carpenter Meetings product demos, and promotional activities.
- Ensure carpenter engagement under the Safalta Program.
- Ensure brand visibility through shop branding, POS materials, and localized marketing initiatives.
- Provide accurate product, pricing, and promotional information to customers and stakeholders

Budget Management

- Conduct Branding & Marketing Activities within budget finalised.
- Maintain & enhancing regional gross profitability by minimizing expenses and maximizing product sales."





Market Intelligence Analysis & Business Development:

- Conduct market research to identify new business opportunities and customer needs.
- Analyse competitor pricing, product positioning, and promotional strategies.
- Provide feedback to the product development and marketing teams for improving product offerings.

Sales Operations & Market Coverage

- Monitor both primary and secondary sales using sales Tools (DMS,SFA)
- Approve and track visit plans of field teams and conduct joint visits with ASMs
- Monitor performance at key outlets and projects across the region
- Ensure orders are taken for QUBA products and follow up on timely fulfillment.
- Ensure successful new product launches and strategic product placement at the dealer/distributor level.

Order Processing, Payment Collection & Inventory Management

- Ensure MSL is maintained at distributor end & maintain ordering cycle of one order per week .
- Ensure timely payment collection from distributors and adherence to credit policies.

Reporting & Coordination with Management

- Prepare and submit weekly, monthly, and quarterly reports on sales performance, competitor activities, and market trends. Reports on market penetration (display), service cost
- Provide insights on market demand, distributor performance, and operational challenges.

Category wise focus on sales

- Ensure sale of brand wise/Category wise focus & successful Product launching.

Functional Competencies

- Expertise in sales revenue & market expansion.
- Strong ability to manage distributors, dealers, and key accounts.
- Cost Management & Understanding of Sales Margins
- Leadership & Team Management
- Analytical & Strategic Thinking:
- Proficiency in MS Office, CRM tools.
- Business Acumen

Behavioral Competencies :

- Excellent Communication & Presentation Skills
- Problem-Solving & Decision-Making
- Strong leadership skills.

📌 Assistant Manager - Retail Sales (Bhubaneswar)
🏢 Quba Architectural Products
📍 Bhubaneswar