About the Role

Sahoo Ji FnB is looking for a Sales Executive responsible for developing distributors and wholesalers and driving sales through the assigned territory.

The role requires strong field sales, distributor acquisition, market development and channel management capabilities, with a clear focus on achieving sales and collection targets.

Role & responsibilities

Identify, appoint and develop distributors and wholesalers within the assigned territory.

- Generate primary and secondary sales through the appointed channel partners.
- Expand market coverage by developing new territories, markets and retail outlets.
- Maintain regular business with existing distributors and ensure their productivity.
- Drive distribution and sales of Cristal Waves Packaged Drinking Water and Sahooji CSD, Juice & Goli Soda.
- Monitor distributor stock, sales movement, market coverage and outstanding payments.
- Conduct regular market visits and develop strong retailer/channel relationships.
- Implement company pricing, schemes, promotions and sales strategies in the market.




- Track competitor activity, pricing and market developments and report relevant insights.
- Ensure timely collection of outstanding payments and adherence to approved credit terms.
- Submit regular sales, market visit, distributor and collection reports.

Preferred candidate profile

- 13 years of experience in FMCG/Consumer Sales preferred.
- Experience in beverages, packaged drinking water, CSD, juice or related FMCG categories will be an advantage.
- Strong communication, negotiation and relationship-management skills.
- Proven ability to acquire and develop channel partners.
- Target-oriented and comfortable with extensive field work.
- Good knowledge of the local market.
- Basic proficiency in mobile-based sales reporting and MS Excel/Google Sheets.
- Two-wheeler and valid driving licence preferred.

Perks and advantages

Sales incentives, Performance bonus, Travel allowance

📌 Sales Executive (Puri)
🏢 Sahoo Ji Fnb
📍 Puri