About Masai School
Masai School is one of India's leading outcome-driven career schools, focused on transforming careers through high-quality education and robust industry partnerships.

Role Overview
At
Masai
, we are looking for a
YouTube Growth & Category Manager
to own and scale our YouTube business end-to-end. This role goes beyond content creation—you will be responsible for building a
content-to-growth and revenue engine
, driving audience growth, paid conversions, monetization, and overall business performance.

You will work at the intersection of
content, growth, product, marketing, and business
, using audience insights and data to create scalable strategies that translate into measurable revenue and ROI.

Key Responsibilities
- Own the end-to-end YouTube business, from views and subscribers to conversions, revenue, and P&L.;
- Build and optimize content-to-conversion funnels to drive qualified leads and paid user growth.
- Develop content strategies aligned with audience needs, market trends, and Masai's business goals.




- Drive revenue growth and continuously improve ROI on content investments.
- Own and improve key YouTube metrics including CTR, watch time, retention, engagement, subscriber growth, and conversions.
- Lead experimentation across thumbnails, hooks, formats, topics, CTAs, publishing cadence, and content distribution.
- Work closely with educators, creators, and content teams to improve content quality, audience engagement, and conversion.
- Build distribution channels across communities, partnerships, social platforms, and external ecosystems to maximize content reach.
- Leverage YouTube and business analytics to identify growth opportunities, audience segments, and monetization levers.
- Partner with Product, Marketing, Sales, and Business teams to align YouTube initiatives with broader go-to-market and revenue objectives.
- Track business performance and present growth insights, revenue impact, ROI, and strategic recommendations to leader

📌 YouTube Growth (Bengaluru)
🏢 Masai
📍 Bengaluru