We are seeking an experienced Area Sales Manager to drive retail sales for the ENOX brand in designated regions of Lucknow. The role will focus on expanding business through a robust channel partner network, managing key accounts, and increasing secondary and tertiary sales by engaging with architects, contractors, fabricators, OEMs, and dealers.
Job Details
- Job Title: Area Sales Manager
- Location: Meerut
- Brand: ENOX (Retail)
- Reports to: Sr. Regional Sales Manager
Key Responsibilities
- Achieve revenue targets for ENOX Retail business within the assigned territory.
- Evaluate performance of existing channel partners and identify gaps; share insights with the Regional Manager.
- Expand market presence by onboarding new channel partners aligned with company criteria.
- Lead demand generation initiatives across product categories through retail activations.
- Identify and engage key influencers including carpenters, architects, contractors, and builders via regular training sessions and meets.
- Ensure timely collection of payments and support in effective working capital management.
- Drive brand visibility through territory-specific promotional activities and campaigns.
- Conduct structured product knowledge sessions for channel partner stakeholders.
- Increase secondary sales through improved counter presence, retail reach, and product visibility.
- Conduct regular market analysis to support forecasting and planning.
Skills Competencies
- Sound understanding of retail distribution in the building materials industry (hardware/glass segments preferred).
- Strong connect with local architects and influencers in the assigned geography.
- Skilled discipline, work ethics, and ownership mindset.
- Excellent communication (verbal, written, presentation) and interpersonal skills.
- Organized, proactive, and driven with high execution capability.
- Proficiency in MS Excel and PowerPoint for reporting and presentations.
- Demonstrated ability to manage
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