Job Summary

We are seeking a highly motivated and detail-oriented BDR to join our MA team. In this role, you will be responsible for sourcing, identifying, and analyzing potential MA leads to support our companys strategic goals. You will work closely with the leadership team members to evaluate market trends, competitive landscapes, and target companies, and help build a strong pipeline of potential deals.

Job Type: Full time
Responsibilities
- Lead Generation Prospecting
- Conduct in-depth market research to identify potential MA targets, including companies within specific sectors, regions, or financial profiles.
- Qualify and hand off vetted leads to Deal Teams, ensuring explicit investment criteria alignment.
- Leverage tools like RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, etc., to uncover and validate firmographic and contact data.
- Design and execute multi-touch cadences (email, phone, LinkedIn) to engage and qualify acquisition targets.
- Market Industry Research
- Conduct TAM/SAM/SOM analyses and deep-dive research on target verticals, sub-sectors,



and competitive landscapes
- Track industry trends, competitor MA activity, and regulatory shifts impacting software markets.
- CRM Data Management
- Maintain Salesforce: ensure data accuracy, build custom reports/dashboards, and set up automated workflows for lead tracking.
- Continuously optimize sourcing processes and data enrichment to improve lead quality and coverage.
- Sourcing Tool Evaluation Optimization
- Deep-dive into tools such as RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, etc., to benchmark performance, and roll out best fits to the team.
- Advise on tool ROI analyses and recommend new sourcing platforms or data providers
- Portfolio Lead Support
- Collaborate with Portfolio Operations teams to identify potential companies based on their requirements and help generate those leads.
- Reporting Collaboration
- Prepare and present regular pipeline health and market i

📌 BDR (Lead Generation) (India)
🏢 Embrace Software
📍 India