About the Role

Mapsrank.in is looking for an experienced and result-oriented Digital Marketing Executive who can take ownership of digital marketing strategy and execution across SEO, PPC/Google Ads, and Social Media Marketing.

The ideal candidate should not only understand digital marketing fundamentals but should also be capable of building strategies, analysing performance, identifying growth opportunities, and driving measurable results.

Key Responsibilities
- Develop and execute integrated digital marketing strategies across SEO, PPC and Social Media.
- Plan and manage SEO strategies including keyword research, on-page, off-page and technical SEO.
- Conduct competitor and market research to identify new growth opportunities.
- Plan, execute and optimise Google Ads/PPC campaigns with a focus on leads, conversions and ROI.
- Monitor significant PPC metrics including CTR, CPC, CPL, CPA, conversion rate and ROAS.
- Develop and execute social media strategies across platforms such as Instagram, Facebook and LinkedIn.




- Create monthly content and campaign plans aligned with business objectives.
- Analyse website traffic, rankings, campaign performance and social media metrics.
- Work with content writers, graphic designers and other team members to execute campaigns effectively.
- Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite and SEO tools for research and performance analysis.
- Prepare weekly/monthly performance reports with actionable insights.
- Stay updated with Google algorithm changes, PPC trends, social media updates and emerging digital marketing practices.
- Identify underperforming campaigns and implement optimisation strategies.
- Take ownership of digital marketing KPIs and continuously work toward improving overall performance.

Requirements
- 4–6 years of hands-on experience in Digital Marketing.
- Strong practical knowledge of SEO, PPC/Google Ads and Social Media Marketing.
- Experience in developing and i

📌 Sr. Digital Marketing Executive (Zirakpur)
🏢 Mapsrank.in
📍 Zirakpur