About : PLaY Arena

PLaY Arena is one of Bengaluru's premier entertainment and lifestyle destinations, housing a agile mix of sports, F& B, events, and experiential activations. Our marketing team drives visibility and engagement across multiple verticals — and we're looking for sharp, driven talent to help us grow.

About the Role:

We are looking for an experienced and proactive Senior Marketing Manager to take ownership of the Union & Forge vertical. This is a senior individual contributor role with scope to take on broader responsibilities across the Marketing Head's portfolio. The ideal candidate brings a strong track record in campaign planning, brand activations, and cross-functional execution — and is ready to step into a role where they can own outcomes end-to-end.

Key Responsibilities:

Campaign Planning & Execution:
- Lead end-to-end campaign planning for the Union & Forge vertical, aligned to business objectives and seasonal priorities.
- Develop detailed content briefs for the creative team (video and design) and manage timelines on the shared content calendar.




- Brief the Marketing Head on paid ad objectives, target audiences, budgets, and timelines; support initial Meta/Google Ads setups and monitor performance.
- Plan, build, and monitor WhatsApp campaigns end-to-end using EasySocial.

Brand & Activations:
- Identify and execute brand collaboration opportunities that align with the Union & Forge identity.
- Plan and manage offline activations and outdoor pop-up activations, coordinating logistics, creative, and stakeholder communication.
- Maintain brand consistency across all touchpoints — social, print, digital, and on-ground.

Content & Creative Oversight:
- Review content drafts (video and design) against the original brief; provide clear, constructive feedback before escalating to the Marketing Head for final approval.
- Coordinate with Sr. Graphics Designer and Content Creators on asset delivery for social, LED screens, banners, and campaign

📌 Senior Marketing Manager (Bengaluru)
🏢 Play Arena
📍 Bengaluru