20 Aug
|
Prasu Software Solutions
|
Delhi
20 Aug
Prasu Software Solutions
Delhi
Role & responsibilities This role combines marketing operations, brand management, digital marketing,
intellectual property coordination, and lead generation.
You will own the operational side of marketing ensuring our brands remain consistent,
campaigns are executed professionally, websites stay current, and our growing portfolio of
intellectual property is properly managed.
If you can move comfortably between creative marketing and operational detail, we'd love
to meet you:
Brand Management
- Maintain brand standards across all products
- Manage logos, style guides, fonts, colors and brand assets
- Coordinate creation of recent marketing collateral
- Ensure consistency across presentations, websites and social media
- Maintain digital asset libraries
Website Management
- Coordinate updates across company and product websites (content and messaging
will originate with US team)
- Publish blogs, case studies and product announcements (content and messaging
will originate with US team)
- Optimize landing pages
- Work with designers and developers on enhancements
- Monitor SEO performance
- Improve website conversion rates
Email Marketing
- Build and execute email campaigns
- Maintain mailing lists
- Create newsletters
- Monitor campaign performance
- Manage marketing automation workflows
- Support webinar and event invitations
Intellectual Property & Legal Marketing Support
Coordinate with outside counsel to manage:
- Trademark registrations
- Trademark renewals
- Patent filings
- Patent tracking
- Copyright documentation
- Brand protection activities
Maintain an organized repository of all IP documentation.
Responsibilities include:
- Product brochures
- Sales presentations
- Product one-pagers
- Website content
- Product videos
- Release announcements
- Competitive research
- Customer success stories
Marketing Operations
Manage marketing systems including:
- CRM updates
- Marketing calendars
- Campaign schedules
- Content library
- Digital asset manage
📌 Marketing and Operations Executive (Delhi)
🏢 Prasu Software Solutions
📍 Delhi