Job Description

Senior Performance Marketing Executive – Morepen Laboratories Limited

Must Have: MBA

Experience- 3-6 years

Role Overview:

We are looking for a data-driven and result-oriented Senior Executive Performance Marketing to manage and optimize digital campaigns across multiple paid channels. The role requires strong analytical skills, platform expertise, and a deep understanding of customer acquisition, conversion, and ROI optimization.

Key Responsibilities:

· Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels

· Manage end-to-end campaign lifecycle including strategy, budgeting, execution, monitoring, and reporting

· Drive customer acquisition, lead generation, and revenue growth through paid marketing initiatives

· Perform A/B testing on creatives, landing pages, and audience segments to improve conversion rates

· Analyze campaign performance using tools like Google Analytics, Ads Manager, and other analytics platforms





· Optimize campaigns based on KPIs such as CPL, CPA, ROAS, CTR, and conversion rates

· Collaborate with creative, content, and product teams to develop high-performing ad creatives and landing pages

· Track and report daily/weekly/monthly performance metrics and provide actionable insights

· Stay updated with the latest trends, tools, and algorithm changes in digital marketing

· Manage agency relationships (if applicable) and ensure performance delivery

Key Skills & Competencies:

· Strong understanding of performance marketing channels (Google Ads, Meta Ads, programmatic, etc.)

· Proficiency in Google Analytics, Google Tag Manager, and tracking tools

· Hands-on experience in campaign optimization and bid strategies

· Analytical mind-set with strong data interpretation skills

· Knowledge of SEO, CRO, and attribution models is an added advantage

· Robust communication and stakeholder management skills

· Ab

📌 Senior Performance Marketing Executive (Gurugram)
🏢 Morepen Laboratories
📍 Gurugram