Position Title:

Performance Marketer

Department:

Marketing

Experience Required:

1–2 years

Employment Type:

Full-time

Position Overview

We are looking for a Performance Marketer with 1–2 years of hands-on experience and strong analytical thinking to join our marketing team. The ideal candidate will manage and optimize paid marketing campaigns to drive high-quality leads, and will work closely with the sales/counselor team to connect marketing activity with admissions outcomes.

Key Responisibilities

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Plan, execute, and optimize paid campaigns across platforms such as Meta Ads, Google Ads, and other relevant channels.

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Monitor campaign performance daily and make data-backed optimizations to improve key metrics (CTR, CPL, CAC, ROAS, etc.).

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Manage budget allocation across campaigns and channels to maximize return on ad spend.

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Build and maintain performance dashboards/reports to track spend, leads, and conversion trends.

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Work closely with the creative team to brief and test ad creatives, and identify what's performing best.

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Collaborate with the sales/counselor team to track lead-to-admission conversion and refine targeting accordingly.

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Conduct A/B tests on creatives, audiences, and landing pages to continuously improve performance.

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Stay updated on platform changes, industry trends, and competitor activity relevant to performance marketing.

Skills & Qualification

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1–2 years of experience in performance marketing / digital marketing, preferably managing paid campaigns end-to-end.

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Solid analytical thinking with the ability to read data, spot trends, and translate insights into action.

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Hands-on experience with Meta Ads Manager and Google Ads.

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Working knowledge of Google Analytics (GA4) and campaign tracking/attribution basics.

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Proficiency in Excel/Google Sheets for reporting and analysis.

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Clear understanding of funnel metrics – CTR, CPL, CAC, ROAS, conversion rate, etc.

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Good communication skills to coordinate with creative

📌 Performance Marketer (Bengaluru)
🏢 BIG Education Institute
📍 Bengaluru