Job Description – Sr. Digital Marketing Executive

Job Title:
Sr. Digital Marketing Executive

Experience:
6–7 Years

Department:
Marketing

Employment Type:
Full time

Location:
Noida

Role Overview

We are looking for an experienced and performance-driven
Sr. Digital Marketing Executive
with 6–7 years of hands-on experience across
SEO, AEO, PPC/SEM, Social Media Marketing, Content Marketing and Digital
Analytics.

The ideal candidate should have strong expertise in SEO and emerging AI search optimization, along with practical experience managing paid campaigns and social media initiatives. The candidate will be responsible for executing and optimizing digital marketing activities across multiple websites, brands and business verticals, while working closely with
global marketing teams
and stakeholders across different markets.

Key Responsibilities

1. SEO – Search Engine Optimization
- Execute and manage on-page, off-page and technical SEO activities.
- Conduct comprehensive keyword research, search intent analysis, competitor analysis and content gap analysis.




- Develop keyword mapping and content recommendations for website pages, blogs and landing pages.
- Monitor and improve keyword rankings, organic traffic and conversions.
- Identify and resolve technical SEO issues .
- Identify and address keyword cannibalization, duplicate content and indexing issues.
- Work with developers and content teams to implement SEO recommendations.
- Monitor website performance through Google Search Console and GA4.

2. AEO / AI Search Optimization
- Implement
Answer Engine Optimization (AEO)
strategies to improve visibility across AI-powered search platforms.
- Optimize content for
Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging search experiences
.
- Identify opportunities for featured snippets, People Also Ask, FAQs and conversational search.
- Develop content recommendations based on user questions and search intent.
- Improve content structure, entity re

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