Must have skills required:

Braze, email marketing, and AB Testing

We are looking for a highly skilled marketing automation consultant who can act as a subject matter expert (SME), offering both technical expertise and strategic guidance. The ideal candidate will have deep experience across leading marketing automation platforms such as Braze. This role demands someone capable of guiding clients on how to leverage these platforms effectively to optimize campaign performance, customer engagement, and marketing automation workflows.

Key Responsibilities:

Platform Expertise and Implementation:

●Design, configure, and optimize solutions across marketing automation platforms like Braze.

●Develop and manage advanced scripting, segmentation, and data workflows using platform-native scripting (e.g., Liquid, AMPScript), SQL, and APIs.

●Integrate automation platforms with CRMs (e.g., Salesforce, HubSpot CRM) and external systems using connectors and APIs.

●Troubleshoot and enhance journeys, automations, triggers, and messaging flows to ensure maximum efficiency.

●Maintain data models,



segmentation logic, and preference centers for effective personalization and targeting.

Campaign Management & Deliverability:

●Provide best practices for campaign setup, automation, agile content, and A/B testing.

●Perform deliverability audits, IP warming strategies, and inbox placement optimization.

●Guide on email authentication standards (SPF, DKIM, DMARC, BIMI) to maximize deliverability.

●Optimize templates for responsiveness, accessibility, and engagement across channels (email, SMS, push).

●Monitor key metrics (opens, CTRs, bounces, unsubscribes) and recommend data-driven improvements.

Strategic Consulting and Industry Best Practices:

●Stay current with platform updates, industry trends, and emerging technologies.

●Recommend recent tools and automation strategies to improve campaign effectiveness and ROI.

●Implement governance and compliance measures for GDPR, CCPA, CAN-

📌 Lead - Marketing Operations (Braze) (Vadodara)
🏢 Uplers
📍 Vadodara