Job Overview

The Regional Channel Marketing Manager will drive regional expansion, B2C revenue growth, brand equity,

and partner loyalty for LifeCell Diagnostics. The core mandate of this role is to aggressively expand LifeCell's

network of Franchisee Collection Centers (CCs), build and launch localized preventive health checkup packages,

design robust Channel Partner Engagement & Rewards & Recognition (R&R;) programs, ensure operational

compliance across touchpoints, execute rigorous local competition mapping, and achieve sustainable organic

revenue growth from end-consumer (B2C) touchpoints.

A strong background in Brand Marketing and Trade Marketing is preferred to effectively unify central brand

positioning with local retail activation and trade channel growth. Additionally, leveraging existing local

connections with corporates, hospitals, and doctor networks will serve as an added advantage to accelerate

channel trust, institutional tie-ups, and regional brand dominance.

2. Key Responsibilities

A. Franchisee Collection Center (FCC) Network Expansion





• Identify potential high-footfall locations and manage the end-to-end onboarding of recent Franchisee Collection

Centers across urban and semi-urban catchments.

• Collaborate with regional sales teams to establish partner commercial terms, franchisee enablement kits, and

trade engagement drives.

• Provide marketing and promotional launching support for newly onboarded collection centers to accelerate

early footfall and ROI.

B. Channel Partner Engagement, Rewards & Recognition (R&R;)

• Conceptualize, implement, and manage structured Channel Partner Loyalty & Engagement programs (monthly,

quarterly, and annual tiers) to drive franchisee retention and mindshare.

• Design performance-linked Rewards & Recognition (R&R;) frameworks, trade schemes, slab-based incentives,

and contest rollouts to motivate collection center owners and staff.

• Organize regional Partner Meet events and milestone celebration c

📌 Zonal Channel Manager (Mumbai)
🏢 Lifecell
📍 Mumbai