Key Responsibilities 1. Lead Generation & Prospecting
- Identify and build a pipeline of relevant brands, founders, marketing heads, CMOs and decision-makers.
- Source opportunities through LinkedIn, email, WhatsApp, Instagram, referrals, networking, and other outbound channels.
- Monitor LinkedIn and other platforms for brands actively looking for agencies or marketing partners.
- Research prospects and understand their business, category, current marketing presence and potential requirements before outreach.
- Maintain a healthy and continuously growing sales pipeline.
2. Outbound Sales
- Develop personalised outreach messages based on the prospect's requirement.
- Conduct regular email, LinkedIn and WhatsApp outreach.
- Follow up consistently with prospects across multiple touchpoints.
- Convert cold and warm prospects into discovery conversations.
- Build relationships rather than relying purely on transactional selling.
3. Discovery & Requirement Understanding
- Conduct initial discovery calls with prospects.
- Understand their business objectives, marketing challenges,
target audience, budgets, timelines and expectations.
- Identify the actual requirement behind a brief instead of simply taking an order.
- Translate client requirements into a explicit internal brief for the strategy and creative teams.
- Identify opportunities to expand the scope where relevant.
4. Pitching & Proposal Management
- Coordinate with internal strategy, creative and marketing teams to develop relevant proposals.
- Participate in client presentations and pitches.
- Clearly communicate Roughcut Labs' capabilities, approach, thinking and value proposition.
- Present commercials and negotiate with clients.
- Ensure proposals are followed through until closure.
5. Sales Pipeline & CRM Management
- Maintain accurate records of all leads, conversations, proposals and opportunities.
- Track each opportunity from lead outreach meeting proposal negotiation closure.
- Maintain regular follow
📌 Walk-in || Sales Executive (Noida)
🏢 Fawin
📍 Noida