Job Title: Manager - Marketing (Product Content - Private Label)
Location: Mumbai
Job Type: Full-Time
Key Responsibilities:
1. Product Content Strategy Development:
Participate in the annual planning process to align with the brand objectives
Develop and execute product content strategies that align with product
launches, marketing campaigns, and customer engagement initiatives.
Create content calendars that ensure timely, relevant, and engaging content
across various platforms that also delivers as per the objectives
Ensure consistency of product messaging across all content touchpoints
(website, social media, blogs, etc.).
2. Product Asset Development:
Lead the creation of product packaging designs, manuals, guides, and any
other print, digital assets or fixtures to support product marketing.
Lead the development and production of high-quality product assets,
including product photography, videos, 360-degree views, product
demonstrations, and other multimedia assets.
Collaborate with internal teams and external vendors & agencies to produce
product-specific visual assets for use across e-commerce platforms, digital
marketing, social media, and promotional materials.
Write clear, persuasive, and compelling product copy, including descriptions,
key selling points, and technical specifications for websites, e-commerce
platforms, and social media channels.
3. Collaboration & Cross-Functional Support:
Work closely with the Buying, QA, and Sales teams to ensure content
accurately reflects the product's value proposition and resonates with target
audiences.
Coordinate with digital marketing teams to ensure content is aligned with
campaigns and promotional strategies.
Provide content support for product-related campaigns, including product
launches, social media, and influencer marketing.
4. Content Management & Maintenance:
Manage the content lifecycle, ensuring content is regularly updated and
relevant as products evolve and current features are released.
Maintain an
📌 Marketing Manager (Mumbai)
🏢 Croma
📍 Mumbai