Key Responsibilities:
- SEO Strategy and Optimization:
- Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings.
- Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
- Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
- Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
- SEM (Search Engine Marketing) and PPC Campaign Management:
- Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
- Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
- Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
- Analyze and report on PPC campaign performance,



using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
- Paid Social Media Advertising:
- Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Define transparent objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
- Segment audiences effectively to target specific demographics, interests, and behaviors.
- Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
- Analytics and Reporting:
- Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
- Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data

📌 Digital Marketing Executive (Nagpur)
🏢 MedAce Business Solutions
📍 Nagpur