Location: Andheri west,

Mumbai

Experience:

2+ years

Type:

Full time

About Tipple Works Co.

Tipple Works Co. is a
creative-first, full-stack marketing agency

working across Alco-Bev, F&B;, Hospitality, Lifestyle and other consumer brands.

We build brand strategy, content, social media, performance marketing, influencer campaigns and more — focused on
driving relevance and business growth

.

We’re looking for an
Influencer Marketing & Content Manager

who understands creators, culture and content — but also thinks like a marketer and business owner.

The Role

You will lead
influencer-led campaigns and content initiatives

from idea to execution, ensuring they deliver real business impact.

This includes influencer marketing, content planning, shoots, events, creator experiences and social media execution.

What You’ll Do
Influencer Marketing
- Manage end-to-end influencer campaigns across Lifestyle, F&B;, Alco-Bev, Hospitality, etc.
- Build and maintain strong relationships with creators, managers and agencies




- Identify and onboard relevant influencers based on strategy and budget
- Handle outreach, negotiation, contracts, approvals and delivery
- Maintain and grow a strong creator database
- Ensure timely, budget-aligned campaign execution
- Build long-term creator partnerships and ambassador programs

Content & Creative
- Develop strong, creator-first campaign ideas
- Write briefs, scripts and content directions
- Collaborate with strategy and creative teams
- Stay updated on trends, formats and creator culture
- Convert influencer content into larger campaign opportunities
- Support product shoots when required (coordination + execution)

Social Media
- Manage posting and publishing across client platforms
- Ensure platform-optimised captions, formats and timing
- Track performance and improve reach/engagement
- Stay updated on algorithms and content trends

Campaigns, Shoots & Events
- Coordinate influencer campaigns, shoots and brand events
- Manage tim

📌 Influencer Marketing Specialist (Mumbai)
🏢 Tipple Works
📍 Mumbai