Key Responsibilities

· Develop and manage data-driven performance marketing campaigns across Google Ads, Meta Ads, and other paid media channels.

· Monitor and optimize campaigns to improve key metrics such as CTR, CPA, ROAS, and conversion rates.

· Conduct in-depth keyword, audience, and competitor research to refine targeting and maximize reach.

· Analyze campaign data and generate actionable insights to continuously enhance performance.

· Collaborate with creative, content, and analytics teams to design conversion-optimized ad creatives and landing pages.

· Prepare performance reports, dashboards, and recommendations for clients and internal teams.

· Stay updated with the latest digital advertising trends, tools,



and algorithms to keep campaigns ahead of the curve.

Requirements & Skills

· Bachelor’s degree in Marketing, Business, or a related field.

. Experience required - Minimum 5 years

· Proven hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager.

· Robust understanding of performance metrics, conversion tracking, and analytics platforms (Google Analytics, Tag Manager, etc.).

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Kochi)
🏢 PRAYATNA
📍 Kochi