Job Description: Performance Marketer
Company:
UPM (Uptiq Premier Mortgage)
Location:
Pune, Maharashtra — Onsite (5 days a week)
Experience Required:
Minimum 4 years
Market Focus:
US Market
About the Role
UPM is looking for an experienced **
Performance Marketer
** to plan, execute, and optimize paid advertising campaigns targeting the US market. The ideal candidate has strong hands-on experience running ads across multiple platforms and a proven track record of driving measurable results.
Key Responsibilities
- Plan, launch, and manage paid ad campaigns across **
Meta, Google Ads, TikTok, Bing (Microsoft Ads), and LinkedIn
**
- Own campaign strategy, budgeting, and optimization for US-based audiences
- Monitor and analyze key performance metrics (CTR, CPL, CAC, ROAS, conversion rates) and continuously optimize for efficiency
- Run A/B tests on ad creatives, audiences, bidding strategies, and landing pages
- Collaborate with design and content teams to develop high-performing ad creatives
- Track campaign performance using GA4, UTM parameters,
and platform-native analytics tools
- Prepare regular performance reports and share actionable insights with stakeholders
- Stay current with platform algorithm updates, ad policy changes, and US market trends
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Requirements
- **
Minimum 4 years
** of experience in performance marketing / paid media
- Proven experience running campaigns specifically for the **US market**
- Hands-on, working experience with:
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Bing / Microsoft Ads
- LinkedIn Campaign Manager
- Solid analytical and data interpretation skills
- Familiarity with tracking setups (pixels, UTM tagging, conversion tracking)
- Excellent written and verbal communication skills
- Experience in the mortgage, finance, or real estate industry is required
Work Details
- Work Mode: Onsite
- Location: Pune
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How to Apply
Interested candidates can send their resume to:
[email protected]
📌 Performance Marketer (Pune City)
🏢 Uptiq Premier Mortgage
📍 Pune City