We are looking for an experienced Brand Manager to lead a team of Assistant Brand Managers and drive a robust 365-day, 360-degree brand narrative across multiple touchpoints. This role requires expertise in brand communication, campaign intelligence, content strategy, new brand launches, and ROI-driven decision-making. The ideal candidate will have a strategic mindset, shoulder end to end responsibility of campaigns and ability to collaborate with multiple verticals to deep understanding of regional markets.
Key Responsibilities:
1. Brand Strategy & Narrative
Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.
Drive consistent and impactful storytelling across all consumer touchpoints.
2. Campaign championing
Lead the team in executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms.
Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.
Spearhead new brand launches, including positioning, go-to-market strategy, and communication rollouts.
3. Brand Properties & Content Development
Develop brand-owned properties, activations, and consumer engagement programs that enhance brand recall.
Oversee the creation of compelling content for digital, social media, and offline channels.
Collaborate with creative, media, and content partners to produce high-quality brand assets.
4. Research, Insights & Campaign Intelligence
Leverage consumer research, competitive analysis, and market trends to refine brand strategies.
Use campaign intelligence to optimize messaging, media spends, and engagement strategies.
Develop innovative approaches to reach and influence the target audience effectively.
5. Performance Measurement & ROI Optimization
Set transparent KPIs for brand campaigns and ensure rigorous ROI trac
📌 Brand Marketing Manager (Mumbai)
🏢 Croma
📍 Mumbai