About the Role

We are looking for a Performance Marketing Specialist with robust hands-on experience in Real Estate Lead Generation to join our team.

The ideal candidate should be able to independently plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube Ads.

You will be responsible for generating high-quality real estate leads, improving campaign performance, controlling CPL, and continuously optimizing campaigns to deliver better ROI for our clients.

KEY RESPONSIBILITIES

Meta Ads – Facebook & Instagram
- Plan and execute lead generation campaigns for real estate projects.
- Set up and manage Meta Ads campaigns, ad sets, audiences, and creatives.
- Work with Lead Forms, WhatsApp campaigns, Landing Page campaigns, and conversion campaigns.
- Create and test different audience segments, creatives, copy, and offers.
- Manage retargeting and remarketing campaigns.
- Monitor CPL, CTR, CPM, CPC, conversion rate, and lead quality.
- Continuously optimize campaigns based on performance.

Google Ads




- Plan and manage Google Search, Display, Performance Max, and remarketing campaigns.
- Conduct keyword research and build relevant keyword lists.
- Create and optimize search campaigns for real estate projects.
- Manage negative keywords, bidding strategies, budgets, and ad extensions/assets.
- Track conversions and optimize campaigns for qualified leads.
- Analyze search terms and campaign performance regularly.

YouTube Ads
- Plan and execute YouTube video advertising campaigns.
- Run campaigns for real estate project awareness and lead generation.
- Develop audience targeting strategies including remarketing, custom audiences, and interest-based targeting.
- Monitor CPV, CTR, conversions, CPL, and overall campaign performance.
- Test different videos, hooks, audiences, and campaign objectives.

REAL ESTATE LEAD GENERATION

The candidate should understand the real estate customer journey and lead funnel

📌 Performance Marketing Specialist (Dahisar East)
🏢 Growmore With Us
📍 Dahisar East