Job Title: SEO Specialist

Department: Creative Digital Marketing Location: Remote Reports To: Marketing Manager Job Type: Full-Time

Job Summary:

We are looking for a results-driven SEO Specialist to enhance our Shopify website performance by improving website health, organic traffic, and search visibility. The role also focuses on next-gen optimization strategies including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Key Responsibilities

· Improve website health & Traffic (technical SEO, Core Web Vitals, site speed, indexing)

· Execute on-page & off-page SEO strategies

· Optimize Shopify pages (products, collections, landing pages)

· Implement GEO strategies for AI-driven search visibility

· Drive AEO initiatives (featured snippets, FAQs, schema)

· Manage content growth via blogs, Reddit, and Quora

· Plan and optimize Google Ads campaigns

· Monitor performance via analytics and provide actionable insights

Key KPIs

· Growth in organic traffic & keyword rankings

· Improvement in website health & Core Web Vitals





· Increased AI search visibility (GEO)

· Higher featured snippets / zero-click results (AEO)

· Performance of Google Ads (ROI & conversions)

Required Skills

· Strong experience in Shopify SEO

· Expertise in technical SEO & website optimization

· Proven knowledge of SEO, GEO, and AEO frameworks

· Hands-on experience with Google Ads (PPC)

· Familiarity with Reddit, Quora, and blog SEO strategies

· Proficiency in SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)

· Experience with AI tools (ChatGPT, Surfer, Jasper, etc.)

· Understanding of schema markup & semantic SEO

Positive to Have

· Experience in eCommerce / D2C

· Knowledge of Shopify SEO apps & integrations

· Basic understanding of HTML/CSS

· Exposure to CRO (Conversion Rate Optimization)

Why Join Us

· Work on AI-led SEO & digital growth strategies

· High-impact, ownership-driven role

· Fast-paced and growth-oriented environment

Qualifications:

·

📌 SEO Specialist (India)
🏢 Foxx lifesciences
📍 India