Role Overview

As Senior Product Manager for RCS Rich Messaging, you will own the strategy, execution, and growth of HighLevel's RCS product line, from sender onboarding and carrier readiness through rich messaging experiences, fallback logic, analytics, market expansion, and monetization. This is a channel-ownership role with platform-level scope. You will define what "excellent RCS" looks like for agencies and SMBs, drive adoption from early GA to mainstream usage, expand RCS availability into new markets and regions, and shape how rich messaging interoperates with SMS, MMS, and future conversational channels. You will work deeply with the carrier and aggregator ecosystem (Google RBM, messaging aggregators, and downstream providers) and translate a fast-moving standards landscape into a reliable, compliant, revenue-generating product. You will collaborate with Engineering, Design, Compliance, Finance, Marketing, Sales, and Customer Success to bring RCS capabilities to market, reduce onboarding friction, and build the business case and pricing architecture for rich messaging at scale.



This role is ideal for a product manager who combines strong execution with commercial judgment, is comfortable operating in an emerging ecosystem where the rules are still being written, and wants to own a channel with clear line of sight to platform revenue.
Key Responsibilities
Product Strategy Channel Ownership
- Own the end-to-end RCS roadmap: sender registration and verification, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing.
- Define the adoption strategy for RCS across the customer base, including segmentation, activation triggers, and migration paths from SMS/MMS.
- Track the evolving RCS ecosystem (carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, regional availability) and translate it into roadmap decisions.
- Establish where RCS wins versus SMS, MMS, and WhatsApp, and where it does not, and enco

📌 Sr. Product Manager (India)
🏢 HighLevel
📍 India