Job Description Senior Manager Catchment Marketing
Senior Manager
Job Details
Role Name

Catchment Marketing
Department
Reporting to
Marketing
Designation
Location
Senior Manager
Mumbai Zonal Office
General Manager
Catchment Marketing
About Croma
Croma, part of the Tata Group, is Indias leading electronics retail chain with 540+ stores in 200+
cities. Offering 20,000+ products from 500+ brands, Croma provides a seamless omnichannel
shopping experience. With its Own Label range, ZipCare services, and Express Delivery, Croma
ensures quality, convenience, and expert guidance for wide range of digital and home electronic
needs.
Job Purpose
The Senior Manager Catchment Strategy is responsible for developing the localized marketing
strategy across Croma's catchments to drive footfalls, enhance store visibility, and align with
business objectives. This role guides regional marketing planning, ensures campaign adaptability to
local nuances, and supports strategic marketing execution at the store level.
Primary Responsibilities
1. Catchment Planning and Strategy Development





Create annual and quarterly marketing plans for catchments based on store performance,
seasonal trends, and market intelligence.

Identify local customer segments and tailor campaign messaging and formats to suit
regional preferences.

Integrate store expansion plans and performance priorities into marketing calendars.
Collaborate with brand and business teams to ensure store-specific execution of national
and regional campaigns.
2. Campaign Calendar Management

Build and manage the master catchment calendar in coordination with zonal and regional
teams.
Plan campaign rollout across cities and towns ensuring alignment with festivals, events,
and store-level opportunities.
Customize central campaigns for local implementation through BTL channels (radio,
outdoor, events).
Track adherence to rollout timelines and collate implementation status from regional
teams.

3. Data-Driven Targeting and ROI Analysis

📌 Senior Manager (Mumbai Suburban)
🏢 Croma
📍 Mumbai Suburban