Role & responsibilities
- Plan, launch and manage Meta (Facebook & Instagram) lead generation campaigns for real estate projects.
- Monitor and optimize campaigns based on CPL, lead quality, site visits and conversions.
- Create basic ad campaigns, audience targeting, retargeting and A/B testing.
- Handle all incoming leads generated through digital campaigns.
- Personally call, qualify and follow up with leads to understand budget, location and property requirements.
- Convert qualified leads into site visits and sales opportunities.
- Maintain accurate lead records and follow-up status in CRM/Excel.
- Coordinate with the sales team and ensure timely lead handover and follow-ups.
- Prepare basic daily/weekly reports on ad spend, leads, CPL, calls, site visits and conversions.
- Continuously suggest new campaign ideas, creatives, audiences and ways to improve lead quality.
- Take ownership of the complete Ad Lead Call Site Visit funnel.