20 Aug
|
Action Tour Guide
|
Mumbai
20 Aug
Action Tour Guide
Mumbai
Performance Marketing Manager – Web & App Growth (4-5 yrs experience)
- Platforms
: Meta Ads, Google Ads, Apple Ads and ChatGPT Ads
- Location
: Marol, Andheri East, Mumbai
- Work Mode:
Full-time, In-office
- Experience
: 4–5 years
- Timing
: 12:00 PM–9:00 PM
About Action Tour Guide (actiontourguide.com)
- Action Tour Guide (ATG) is a travel-technology company offering self-guided audio tours across North America and other international destinations. Our mobile apps and website help travelers explore national parks, cities, historic landmarks and scenic routes using GPS-enabled storytelling, interactive maps and qualified narration.
- More than 2 million travelers use our products every year.
About the Role
- We are looking for a hands-on Performance Marketing Manager to own paid customer acquisition across our
website and iOS and Android apps.
- You will manage campaigns across
Meta Ads, Google Ads, Apple Ads and ChatGPT Ads
, working toward profitable growth in tour purchases, app installs, subscriptions and revenue.
- You will
collaborate with our external marketing agency
on strategy, budgets and campaign decisions while remaining ATG’s internal owner of performance.
- You will also manage the graphic-design resource responsible for producing ad creatives and campaign variations.
This is not purely an agency-coordination role. You must understand campaign data, challenge recommendations, identify opportunities and take responsibility for results.
Key Responsibilities
----------------------------
(1) Paid Advertising Management
- Plan, launch, manage and optimize campaigns across: —
(A) Meta Ads: Facebook and Instagram, (B) Google Ads: Search, Performance Max, Display, YouTube and App campaigns, (C) Apple Ads for App Store acquisition (D) ChatGPT Ads
as the platform expands.
- Build campaigns for individual tours, destination bundles, subscriptions, app installs and seasonal promotions.
- Manage audiences, keywords, locations, bids, budgets, placements, o
📌 Performance Marketing Manager – Web (Mumbai)
🏢 Action Tour Guide
📍 Mumbai