Job Description

OmnifiCX is a Commerce Intelligence Platform - built to govern, standardise, and sync master data in real time across the systems commerce businesses run on (ERP, eCommerce, marketplaces, WMS, POS). We work with commerce businesses running 3+ systems, from $5M to $500M in revenue, who are outgrowing point-to-point integrations and need a system of intelligence above the ERP. This is a hands-on, high-ownership individual contributor role reporting directly to Rahul, Co-founder of OmnifiCX, ideal for someone who wants to shape how an early-stage B2B product tells its story to the market.

You will :
- Own OmnifiCXs product positioning and messaging across every buyer-facing surface - website, sales collateral, social, and content.
- Build and run OmnifiCX s social media presence and broader brand visibility from the ground up.
- Own lead generation - planning and running campaigns that build a qualified pipeline for the sales team.
- Work directly with Rahul and the founding team, bringing your own point of view to positioning and go-to-market decisions.




- Operate as a hands-on individual contributor - executing directly rather than delegating, with scope to grow the function as OmnifiCX scales.

Roles Responsibilities Product Positioning Messaging
- Own and evolve OmnifiCXs positioning as a Commerce Intelligence Platform, distinct from iPaaS/integration tools - hub architecture, B2B-first design, predictable pricing, zero application-side customisations.
- Translate technical differentiators into messaging that resonates with commerce businesses running fragmented systems (ERP + eCommerce + marketplace/WMS/POS).
- Keep messaging consistent across website, sales collateral, social, and content as the product and competitive landscape evolve.
- Build and maintain competitive positioning and objection-handling frameworks (e.g., data transport vs. data governance vs. tools like Boomi).

Social Media Brand Presence
- Own OmnifiCXs social media accounts en

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