Role & responsibilities

We are looking for a Product Marketing Manager to develop product positioning, messaging, and go-to-market strategies for our cybersecurity solutions. The role will work closely with Product, Sales, and Marketing teams to drive demand generation, sales enablement, and market penetration.

Job Description:

Product Positioning & Messaging
- Develop and refine product positioning, messaging, and value propositions for cybersecurity solutions.
- Translate technical product capabilities into business-focused perks.
- Create differentiated messaging against competitors in the cybersecurity market.
- Develop customer personas and buying journey frameworks.

Go-to-Market Strategy
- Lead product launch planning and execution.
- Develop GTM strategies for new cybersecurity solutions and product enhancements.
- Coordinate with Product, Sales, Channel, and Marketing teams to ensure successful market adoption.
- Define target market segments and vertical-specific marketing approaches.

Sales Enablement




- Equip sales teams with tools and resources to effectively position cybersecurity solutions.
- Conduct product and competitive training sessions.
- Develop sales playbooks and objection-handling guides.
- Assist with strategic customer presentations and proposals.

Market & Competitive Intelligence
- Monitor cybersecurity trends, technologies, and threat landscapes.
- Track competitor offerings, positioning, pricing, and GTM strategies.
- Conduct market research and customer feedback analysis.
- Identify growth opportunities and market gaps.

Demand Generation Support
- Partner with digital marketing teams to drive lead generation campaigns.
- Support webinars, events, conferences, and partner marketing initiatives.
- Develop campaign messaging and content strategies.

Partner & Vendor Marketing
- Collaborate with technology partners, distributors, and channel partners.
- Support joint marketing campaigns and co-branded initiatives.
- Manage relations

📌 Product Marketing Manager (New Delhi)
🏢 rah infotech
📍 New Delhi