Role Overview:

We are looking for a highly analytical and strategic Performance Marketing Specialist to manage and scale paid campaigns for a leading design college. The candidate must understand not only lead generation but enrollment economics, geographic optimization, and advanced bidding strategies

This role requires deep expertise in:
- Google Ads (Search, Performance Max, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Funnel tracking & offline conversion optimization
- Geographic campaign structuring
- Intent-layered keyword architecture
- Education industry performance dynamics

Core Responsibilities:

1. Campaign Architecture & Structuring
- Build geo-tiered campaign structures based on state-wise admission performance.
- Consolidate fragmented campaigns while preserving learning density.
- Create 3-layer intent segmentation:
- High Intent (Exact match)
- Mid Intent (Phrase match)
- Discovery (Controlled Broad)
- Prevent internal auction competition between campaigns and ad groups.
- Design negative keyword isolation matrix.

2. Advanced Google Ads Management




- Must have hands-on experience with:
- Search campaigns (exact/phrase/broad layering strategy)
- Performance Max control and restructuring
- Audience signals inside PMax
- Placement exclusions (apps, junk inventory)
- URL expansion control
- Brand exclusions
- Device bid adjustments
- Dayparting strategy

Candidate must understand:
- Match type hierarchy
- Smart bidding learning phases
- When to use Max Conversions vs Target CPA
- When to temporarily revert to manual CPC
- How to stabilize volatile campaigns

3. Geographic Optimization Expertise
- Design state-based campaign clusters
- Allocate budgets based on enrollment contribution
- Apply radius targeting around Tier-1 cities
- Fix Presence vs Presence or Interest issues
- Prevent small-town traffic leakage
- Use location bid adjustments strategically

4. Enrollment-Focused Optimization (Very Key)
- Lead Admission
- How to optimize f

📌 Senior Performance Marketing Specialist (Indore)
🏢 Artemisia College of Art & Design
📍 Indore