Job description

Job Title & Designation: CavinKare Group Retail Social Media Executive
Business: Green Trends Salon Retail Outlets
Company: CavinKare Group Green Trends (Corporate Office: CavinKare Group, CKR Retail Pvt Ltd - Trends Division, No. 12, CavinVille, Cenotaph Road, Teynampet, Chennai, India 600018)
Work Category: On Company Roles
Work Location: Corporate Office, Chennai
Work Timings: 9.30am to 5.30pm
Education: Bachelor's / Master's Degree
Experience: 3-5 Years
Salary: As per CavinKare & Job Market standard

JOB DESCRIPTION:

We are looking for a creative, trend-focused and result-oriented Social Media Executive to lead and manage the social media presence of Green Trends across key digital platforms. The role will focus on developing engaging, service-focused and platform-native content, driving brand discovery and engagement, collaborating with internal teams, stylists, trainers, influencers and content creators, and continuously improving social media performance.

Content Strategy & Planning
- Develop and manage the monthly social media content calendar.




- Plan and execute content aligned with brand campaigns, service launches, seasonal promotions and business priorities.
- Develop engaging content concepts relevant to beauty, grooming, hair, skincare, fashion and lifestyle.
- Identify emerging content formats and develop platform-relevant content ideas.
- Ensure consistency in brand tone, visual identity and communication across social platforms.

Platform Management
- Manage Green Trends' presence across Instagram and YouTube.
- Plan and publish regular posts, reels, stories, videos and other platform-native content.
- Drive platform growth through trend-based, engaging and relevant content.
- Monitor platform updates, algorithm changes, recent features and emerging social media formats.
- Ensure timely publishing and maintenance of social media content.

Expert-Led & Service-Focused Content
- Coordinate with stylists, trainers and salon teams to dev

📌 Cavinkare Group Retail (Chennai)
🏢 CavinKare Group - CKR Retail Private
📍 Chennai