Job Role
- Experience:
Minimum 3 years of relevant experience in the
education industry
, preferably in digital/performance marketing.
- Strong proficiency in
Digital Marketing and Marketing strategies
, with the ability to plan, execute, optimize, and manage promotional campaigns.
- Hands-on experience with
Google Ads
, including:
- Google Search Ads
- Display Ads
- YouTube Ads
- Strong hands-on experience in
Meta Ads
and lead-generation campaigns.
- Experience in
keyword research, paid search campaigns, campaign optimization, and search engine marketing (SEM)
.
- Strong understanding of
web analytics tools
such as Google Analytics and Google Tag Manager to track campaign performance, conversions, user behavior, and ROI.
- Ability to analyze campaign data and generate
actionable insights
to improve lead quality, conversion rates,



and overall campaign performance.
- Knowledge of
SEO and content marketing
will be an added advantage.
- Knowledge or hands-on experience with
LinkedIn Ads and Connected TV (CTV) advertising
will be an added advantage.
- Excellent
analytical, problem-solving, and decision-making skills
.
- Strong understanding of
lead-generation funnels, audience targeting, conversion tracking, remarketing, and performance optimization
.
- Bachelor’s degree in
Marketing, Business Administration, Digital Marketing, or a related field
.
- Work Mode:
This is a
full time, on-site position
. Work from home / remote work is
not permitted
.

📌 Digital performance marketing (Mumbai)
🏢 Thakur Global Business School (TGBS)
📍 Mumbai