Senior Content Strategist (B2B / Demand Generation) with 812 years of experience driving high-impact content initiatives aligned to business growth and pipeline acceleration. The role requires a strategic thinker with strong execution capability across up-to-date content ecosystems.
- Develop and own end-to-end B2B content strategy aligned with demand generation and revenue goals
- Translate business objectives into scalable content programs across the buyer journey
- Create high-quality, insight-driven content using a hybrid model (AI-assisted + human refinement)
- Drive thought leadership narratives that position the brand as an industry authority
- Collaborate closely with marketing, product, and sales teams to align messaging and campaigns
- Leverage SEO, AIO (AI Optimization), and GEO (Generative Engine Optimization) principles to maximize content discoverability and performance
- Analyze content performance metrics and optimize strategies based on data-driven insights
- Ensure consistency in brand voice, messaging, and storytelling across all content assets
- Stay updated on evolving content consumption trends, AI tools, and digital channels
Requirements
Required Skill Sets
- 812 years of experience in B2B content strategy and demand generation
- Strong expertise in developing and executing content strategies across the funnel
- Proven ability to create impactful thought leadership and long-form content
- Working knowledge of SEO, AIO, and GEO frameworks
- Experience with AI-enabled content creation tools and workflows
- Strong analytical skills with the ability to interpret performance data and optimize content
- Excellent written and verbal communication skills with a clear, structured approach
- Ability to collaborate cross-functionally with marketing, product, and sales teams
- Strong understanding of B2B buyer personas and content mapping
- Experience managing multiple content initiatives in a fast-paced environment
- Strategic thinking com