Key Responsibilities:

1. Brand Strategy & Growth Management:-

• Develop and execute annual and long-term brand strategies aligned with business objectives.

• Define brand positioning, architecture, and communication strategy to strengthen brand equity.

• Identify growth opportunities through market expansion, portfolio optimization, and innovation.

• Monitor competitor activities, category trends, and consumer behavior to drive strategic decisions.

2. Product & Innovation Management:-

• Lead current product development (NPD), renovations, and line extensions based on consumer insights.

• Manage product lifecycle including launch planning, performance tracking, and optimization.

• Work closely with R&D;, packaging, procurement, and supply teams to deliver successful launches.

• Ensure innovation pipeline supports category growth targets.

3. Marketing & Communication Execution:-

• Plan and execute integrated 360° marketing campaigns across TV, digital, social media, retail, and e-commerce platforms.

• Oversee creative development, media strategy, and agency management.

• Ensure consistent brand messaging across all consumer touchpoints.

📌 Brand Manager (Chennai)
🏢 Saaki Argus And Averil Consulting
📍 Chennai