Role:
Head of Influencer Marketing

Summary

The Head of Influencer Marketing will lead the Influencer Marketing vertical at Tonic, with ownership across
business growth, revenue, strategy, execution and team development
.

The role involves working closely with the founders and Account Management teams to grow existing business, identify new opportunities, develop influencer-led strategies and pitches, and oversee multiple campaigns from brief to delivery.

Responsibilities
- Own the growth, revenue and overall business performance of the Influencer Marketing vertical.
- Identify and develop opportunities across existing and prospective clients.
- Work with founders and Account Managers on pitches, proposals and influencer strategies.
- Oversee multiple campaigns across different clients, budgets and timelines.
- Ensure campaigns are strategically sound, commercially viable and executed well.
- Manage campaign commercials, budgets, margins and revenue flow.




- Work closely with Account Management, Creative, Strategy, Media and other teams to deliver integrated campaigns.
- Build and improve processes across planning, execution, reporting and team workflows.
- Lead, mentor and develop the Influencer Marketing team as the business grows.
- Identify gaps in people, processes and capabilities and put systems in place to address them.

Bonus Points If You
- Have experience building or scaling an Influencer Marketing function.
- Have handled both
business development and campaign execution
.
- Understand the commercial side of agency business, including budgets, margins and negotiations.
- Have a solid understanding of the creator ecosystem, platforms and emerging formats.
- Have experience working with senior clients, founders and cross-functional teams.

📌 Head of Influencer Marketing (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai