Job Purpose
- To engage with, focus ND’s from Tier I ND’s, central teams in order to achieve customers, AUM, Market Share and profit objectives of the organization. Tier I ND’s are ABMM, N.J.India Invest ltd, Bajaj Capital, Karvy stock broking , ICICI Securities & Prudent corporate advisory
- To drive sales and work with channel manger ND tier I to increase customer base, net sales & market share.
- To support and service central & sales team
- To support the Channel Manger ND tier I in due diligences and all other necessary process to ensure presences in all tier I ND’s.
- To work with these distributors to, get mutual fund, privileged account service, real estate fund and other product of Aditya Birla Financial Services Group (ABFSG) empanelled.
- To help the channel manager bank tier I in monitoring and driving of activity for tier I ND’s, in addition to above mentioned relationship.

Job Context & Major Challenges
Job Context: Organisation Context –





Birla Sunlife Asset Management Company is one of the early entrants into the market with a 15 year plus history of Asset Management in India. It is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.

Job Context

Business Development team plays a vital role between the sales team and channel partner to facilitate sales in a smooth and effective manner. Within the existing set up ND’s contribute a significant portion in terms of sales and the key ND’s amount to a significant share within this pie. The national distributors are very well entrenched in mutual fund distribution and have either large branch network with huge customer base or have access to HNI customers or have partner driven network or a business which is combined of all the set ups mentioned. Given the size and the depth of these channels a dedicated & focused approach can help us in increase market share with these focus Tier I ND partners. This role requires through understanding of products and markets

📌 Channel Manager (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra