Location : Mumbai, Maharashtra, India

Summary:
The Sales Development Executive will be responsible for end-to-end visicooler(VC) lifecycle management, ensuring optimal deployment, performance, and maintenance of assets to drive sales throughput, visibility, and asset productivity.

The role requires solid cross-functional coordination across Sales, Supply Chain, 3P partners, and OEMs to ensure seamless execution and adherence to defined SOPs.

Major Duties/Responsibilities:
Visicooler End-End Management

Deployment planning:
- Execute visicooler deployment plans aligned with GTM priorities and regional targets
- Coordinate with stakeholders including:
- Manufacturers
- Logistics partners
- 3P deployment agencies
- Sales team & distributors (CFAs)
- Ensure proper store selection, site readiness, and installation planning

End to End Operations:
- Act as the single point of contact (SPOC) between Sales and external partners
- Drive complete deployment lifecycle:
- Store identification & enrollment
- Deployment execution
- Asset tagging and tracking




- Ensure adherence to standard deployment SOPs and timelines

Asset Tracking, Audit & Redeployment
- Ensure accurate asset tagging, geo-tracking, and scanning compliance
- Conduct periodic audits to validate asset presence and functionality
- Identify underperforming assets and drive redeployment actions

Performance Management:
- Track and drive VC performance KPIs including:
- Productivity (PDO)
- Billing compliance
- Throughput & usage
- Ensure 100% billing and productivity improvement through better utilization
- Drive adoption of performance dashboards and tracking tools

Merchandising & In-Store Excellence
- Ensure correct placement, visibility, and planogram compliance
- Drive:
- Right merchandising
- Promotional execution
- Visibility standards in-store
- Improve consumer visibility and offtake via better VC execution

Stakeholder Management & Training
- Work closely with Sales teams to ensure consistent usage of

📌 Executive Regional Sales Development (Mumbai)
🏢 The Hershey
📍 Mumbai