Responsibilities & Key Deliverables
Dealer Management:- Drive channel partner engagement programs.Farmer Engagement & Demonstrations: Conduct farmer meetings, field days, crop seminars, and village-level campaigns.
Key KPI's
Takneek Plot Farmer, Associated FarmerPromotion of Agri Input, Tractor & FMLead Generation & help in conversion of dealImpact on farmer Income and Cost of Cultivation.Territory revenue growth.Market share growth of Core businessNumber of farmer meetings and demonstrations conducted.New customer acquisition.Product penetration in key crops.Experience
4–8 years of sales experience in: Seeds/Crop Protection Chemicals/Fertilizers/Biologicals/Farm Machinery/Agricultural Inputs/Agritech SolutionsProven experience in territory sales management and channel Management.Industry Preferred
Seeds/Crop Protection Chemicals/Fertilizers/Biologicals/Farm Machinery/Agricultural Inputs/Agritech SolutionsQualifications




Bachelor's Degree in Agriculture (B.Sc. Agriculture) – Mandatory.Master's Degree in Agriculture, Agribusiness Management, Marketing, or related field – Preferred.General Requirements
Technical Skills: Agronomy knowledge, Dealer EngagementNegotiation: Business development, Key account management, Relationship management,Presentation skills
Behavioral Competencies: Result-oriented mindset, Robust communication skills, Problem-solving skills, Customer-centric approach, Team collaboration
Extensive field travel within assigned territory (70–80% field-based role).Frequent interaction with farmers, dealers, distributors, and agricultural institutions.Participation in seasonal campaigns, field demonstrations, and agricultural events.

📌 Territory Manager (Varanasi)
🏢 Mahindra and Mahindra
📍 Varanasi