Sony Pictures Networks India is looking for a high-performing Assistant Manager/Manager – Ad Sales (Channel MAX) to drive revenue growth across the channel. The role will be responsible for developing and managing relationships with advertisers and media agencies, identifying current business opportunities, and maximizing revenue through FCT sales, sponsorships, and integrated media solutions. The incumbent will work closely with internal teams to deliver revenue objectives while leveraging market insights, content strengths, and audience trends to drive sustainable business growth.

Position Specification
Education: Post Graduate Diploma in Management (or equivalent), preferably in Marketing / Sales / Business Administration
Experience: 5–8 years of experience in TV/Media Ad Sales, preferably with a General Entertainment Channel (GEC) or Movie Channel. Proven ability to drive advertising revenue by selling FCT, sponsorships, and branded solutions. Strong relationships with leading media agencies and advertisers, with a solid understanding of the broadcast advertising ecosystem,



BARC viewership metrics, and revenue planning. Consistent track record of meeting or exceeding sales targets.

Key Responsibilities
Sales Strategy & Planning
Contribute to the annual sales planning process by providing market insights, revenue forecasts, and business opportunities for the West region.
Develop sales strategies aligned to channel priorities and revenue objectives.
Analyse the content calendar, marquee movie premieres, festivals, and special programming to identify monetisation opportunities through FCT, sponsorships, and integrated brand solutions.
Monitor market trends, advertiser spends, and competitor activities to identify new business opportunities.
Revenue Generation & Business Development
Drive advertising revenue by selling FCT, sponsorships, impact properties, and integrated media solutions across Channel MAX.
Achieve monthly, quarterly, and annual revenue targets while i

📌 Manager - Ad Sales (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai